The cost and crashworthiness of vehicles as well as drivers' safety habits affect the cost of auto insurance.  In 2007, 41,059 people died in motor vehicle crashes and an additional 2,491,000 people were injured, according to the U.S. Department of Transportation. In 2008, 37,313 people were estimated to have died in motor vehicle crashes.  Out of concern for public safety and to help reduce the cost of crashes, insurers support safe driving initiatives.  In 1969 the insurance industry created the Insurance Institute for Highway Safety, an organization best known for its vehicle crashworthiness testing program.  The industry has also fought to get auto manufacturers to make air bags standard equipment in vehicles and is a major supporter of antidrunk driving and seatbelt usage campaigns.  Drivers themselves have also contributed to the reduction in crash-related fatalities by demanding safer vehicles.